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Walmart+
Paid Social Agency: Deutsch LA Role: Associate Creative Director I ran the Paid Social team for the launch of Walmart+, the home delivery service. The Challenge: competing with Amazon Prime is no easy feat, and Walmart wanted to appeal to a wide range of target demos, from party planners to pet owners to backyard barbecuers. The Solution: speaking to the targets in their own language. Pet owners get talking animals obsessed with home delivery of pet treats. Backyard barbecuers get a demo from a self-styled BBQ pitmaster. Party planners get fun party-time animations showing the ease of home delivery. I conceived, wrote scripts/post copy, and produced the videos. |
The game day fanatic is the Most Valuable Partygoer
for using Walmart+ home delivery |
PARTY ANIMATIONS
Parties are fun! Planning for parties? Not so much. To show how Walmart+ can make your party pop, we created a series of animations with bright, poppy colors that capture the thrill of parties and sell the ease of home delivery.
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TALKING PETS
Pet owners are always thinking about their pets. And pets are always thinking about treats. So we created a series of videos taking us inside the one-track-mind of pets, featuring voiceovers by Dogs and Cats.
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CUSTOMER STORIES
Walmart wanted to use Customer Testimonials, so we created a series where real customers explain why they love Walmart+ as they do the thing they love -- a grillmaster shows us what he's grilling, a mom shows us the healthy snacks she's preparing.
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