Agency: Deutsch LA
Role: Associate Creative Director
I ran the Paid Social team for the launch of Walmart+, the home delivery service.
The Challenge: competing with Amazon Prime is no easy feat, and Walmart wanted to appeal to a wide range of target demos, from party planners to pet owners to backyard barbecuers.
The Solution: speaking to the targets in their own language. Pet owners get talking animals obsessed with home delivery of pet treats. Backyard barbecuers get a demo from a self-styled BBQ pitmaster. Party planners get fun party-time animations showing the ease of home delivery.
I conceived, wrote scripts/post copy, and produced the videos.
The game day fanatic is the Most Valuable Partygoer
for using Walmart+ home delivery
Parties are fun! Planning for parties? Not so much. To show how Walmart+ can make your party pop, we created a series of animations with bright, poppy colors that capture the fun of parties and sell the ease of home delivery.
Pet owners are always thinking about their pets. And pets are always thinking about treats. So we created a series of videos taking us inside the one-track-mind of pets, featuring voiceovers by Dogs and Cats.
Walmart wanted to use Customer Testimonials, so we created a series where real customers explain why they love Walmart+ as they do the thing they love -- a grillmaster shows us what he's grilling, a mom shows us the healthy snacks she's preparing.