Digital Content for Ruffles Social Channels
Agency: Defy Media
SEASON ONE: Ruffles wanted a national campaign that appealed to guys who like the classics (beer, sports, videogames, and bbq). So I created the Ruffles' Guy's Guide: an old, leather-bound bible of bro-hood with handy rules for better living. In each video, 2 guys debate a commandment from the sacred text. The content lived on Rufles.com and Ruffles Facebook. It's all about guys helping other guys to find the true inner guy within the outer guy. I created, wrote and produced all episodes. WATCH THE VIDEOS BELOW.
SEASON TWO: After landing the account and producing Season One, I pushed the client to take some chances with edgier content and interactive technology for Season Two. Click here for the Season Two program.