GREGG MILLMAN - CREATIVE DIRECTOR/COPY.
  • work.
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RUFFLES
"GUY'S GUIDE"
Video Series for Ruffles Social Channels

Agency: Defy Media
Role: Creative Lead
​
The Challenge: Ruffles wanted a national campaign that appealed to twentysomething guys who like the classics: beer, sports, video games, and bbq.

The Solution: I created the Ruffles' Guy's Guide, an old, leather-bound bible of bro-hood with handy rules for better living. In each episode, 2 dudes debate a commandment from the sacred text, like "Thou shall not bring winter seasonal beer to a summer pool party." The content lived on Rufles.com and Ruffles socials. I created, wrote and produced all episodes. 
SEASONAL BEER

PICKUP BASKETBALL
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VIDEO GAMES
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BARBECUE ETIQUETTE
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  • work.
    • Ford
    • Ford Mustang
    • Walmart+
    • Frito Lay/Ruffles
    • HubSpot
    • Ford Escape
    • Deadpool
    • Ford Pro
    • Poltergeist/Trulia
    • Tweed
    • Benzac/SMOSH
    • Turtle Wax
    • Microsoft Azure Space
    • 5 Gum
    • Fantastic Four
    • Kingsford
    • Lego Mixels
    • The Real Cost/FDA
    • Toyota & Scion
    • Snoop Dogg's LBS
    • CareCredit
    • Verizon
    • LIVE PD
    • Equitable
    • History Channel
    • Perdue
    • One Crazy Cruise
    • The Kandy Kingdom Saga
    • ABC Family - Mind Games
    • Storytellers
    • WB Digital - A Crack in the Sky
    • Velocirator
  • about/contact.
  • Tagline Store.
  • Complaints.
  • Instagregg.