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RUFFLES
"GUY'S GUIDE" Video Series for Ruffles Social Channels Agency: Defy Media Role: Creative Lead The Challenge: Ruffles wanted a national campaign that appealed to twentysomething guys who like the classics: beer, sports, video games, and bbq. The Solution: I created the Ruffles' Guy's Guide, an old, leather-bound bible of bro-hood with handy rules for better living. In each episode, 2 dudes debate a commandment from the sacred text, like "Thou shall not bring winter seasonal beer to a summer pool party." The content lived on Rufles.com and Ruffles socials. I created, wrote and produced all episodes. |
SEASONAL BEER
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PICKUP BASKETBALL
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VIDEO GAMES
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BARBECUE ETIQUETTE
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