RUFFLES
"GUY'S GUIDE"
Video Series for Ruffles Social Channels
Agency:  Defy Media

Ruffles wanted a national campaign that appealed to guys who like the classics (beer, sports, video games, and bbq).  So I created the Ruffles' Guy's Guide:  an old, leather-bound bible of bro-hood with handy rules for better living.  In each video, 2 guys debate a commandment from the sacred text.  The content lived on Rufles.com and Ruffles socials. I created, wrote and produced all episodes.  Watch the videos below.

GUY'S GUIDE TO SEASONAL BEER:

GUY'S GUIDE TO PICKUP BASKETBALL:

GUY'S GUIDE TO PLAYING VIDEO GAMES:

 GUY'S GUIDE TO SURVIVING A BARBECUE:

SEASON TWO:  After landing the account and producing Season One, I pushed the client to take some chances with edgier content and interactive technology for Season Two.  Click here for the Season Two program.