DEADPOOL
TAGLINES FOR THEATRICAL RELEASE
​Marvel Studios/20th Century Fox
Agency: BLT Communications
Role: Copywriter

The studio didn't want the same old superhero copy.  For a truly twisted hero, only the most twisted of taglines would suffice.

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MY ​TAGLINES​

WITH GREAT POWER COMES BLAH BLAH BLAH.

SMART-ASS.  ASS-KICKER.
 
THERE’S NO MERCY IN MERCENARY.
WELL, THERE IS, BUT YOU KNOW WHAT WE MEAN.
 
PART ASSASSIN.
PART ASSHOLE.

A KILLER PERSONALITY

A TOTAL FREAK. 
NOT TALKING ABOUT HIS SUPERPOWERS.

​NOT EVERY SUPERHERO CAN BE CALLED
​ULTRA-MAN OR BUG- BOY

A LETHAL WEAPON.  AND THAT’S JUST HIS MOUTH.

FIGHTING FOR TRUTH, JUSTICE, AND COME ON,
​WHO ARE WE KIDDING?

YOUR FRIENDLY NEIGHBORHOOD MERCENARY ​