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FANTASTIC FOUR
OFFICIAL MOVIE WEBSITE & DIGITAL CONTENT 20th Century Fox Agency: Ludomade Role: Copywriter The Challenge: The Fantastic Four reboot was designed to be a grittier and more grounded take on the classic Marvel story. So Fox wanted to introduce the new take on the characters and generate buzz about the reboot's unique mythology. The Solution: I created various pieces of content for the movie's website and digital campaign, including a Military Briefing powerpoint presentation that we "leaked" online without indicating it was a movie promotion. |
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DEPARTMENT OF DEFENSE BRIEFING - LEAKED TO SLIDESHARE.NET
Harvey Allen (Tim Blake Nelson) is a Department of Defense scientist overseeing the government program to harness the power of the Fantastic Four. We created a Military Briefing powerpoint about the military value of the four "assets." I wrote the script:
OFFICIAL MOVIE WEBSITE
Fox wanted to highlight four specific aspects of the Fantastic World. I wrote the website copy:
