SMOSH
"IF TEENS RULED THE WORLD" Branded Video for Benzac Acne Solutions Agency: Defy Media Benzac wanted teens to know that they can take control of their acne, and their lives, by using Benzac acne products. So I conceived a Smosh comedy sketch that would be a series of vignettes: what if teens not only took control of their lives, but literally took control of the entire word. What if teens ruled it all? U.N. diplomats wouldn't give boring speeches -- they would just send nasty texts and Snapchats. The most valuable commodity in the world wouldn't be gold or oil -- it'd be zit cream. Like, obviously. Duh. The video was a huge hit with 11 million organic views and 185K likes on YouTube alone. For the PRODUCT INTEGRATION, I had the U.S. threaten to cut off China's supply of Benzac, which causes an international incident. Click through the slideshow below: |
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