SMOSH
"IF TEENS RULED THE WORLD"
Benzac Acne Solutions
Agency: Defy Media
Role: Creative Lead

The Problem: Benzac wanted teens to know they can take control of their acne, and their lives, by using Benzac products. But while teens take acne seriously, the client wanted to keep the spot light and fun.

My Solution: I conceived a sketch starring the SMOSH comedy troupe where teens take control of more than just their lives. They take control of the entire world, and the most valuable commodity isn't gold or oil -- it's zit cream, of course. The video was a huge hit with 12 million organic views and 218K likes on YouTube alone.  

The Product Integration: the U.S. threatens to cut off China's supply of Benzac, which causes an international incident.  Click thru the slideshow: