"IF TEENS RULED THE WORLD"
Branded Integration for Benzac Acne Solutions
Agency: Defy Media
Benzac wanted teens to know that they can take control of their acne, and their lives, by using Benzac acne products.
So I conceived a Smosh comedy sketch that would be a series of vignettes: what if teens literally ruled the world? U.N. diplomats wouldn't give boring speeches -- they would just send nasty texts and snapchats. And the most valuable commodity in the world wouldn't be gold or oil -- it'd be zit cream. Like, obviously.
The video was a huge hit with almost 9 million views and 160K likes on Youtube alone.