"IF TEENS RULED THE WORLD"
Branded Video for Benzac Acne Solutions
Agency: Defy Media
Benzac wanted teens to know that they can take control of their acne, and their lives, by using Benzac acne products. So I conceived a Smosh comedy sketch that would be a series of vignettes: what if teens not only took control of their lives, but literally took control of the entire word. What if teens ruled it all?
U.N. diplomats wouldn't give boring speeches -- they would just send nasty texts and Snapchats. The most valuable commodity in the world wouldn't be gold or oil -- it'd be zit cream. Like, obviously. Duh.
The video was a huge hit with 11 million organic views and 185K likes on YouTube alone.
For the PRODUCT INTEGRATION, I had the U.S. threaten to cut off China's supply of Benzac, which causes an international incident. Click through the slideshow below: