|
FORD
TRUCKS & SUVs Paid Social Agency: VaynerMedia For the year-end holiday sales event, Ford wanted to reach a range of consumers — from guys who mod their F-150 trucks...to moms who carpool in Explorers...to millennial couples buying their first SUV together. So we cranked out 15-20 social assets (FB, IG, TT, TW) every week for two months with a single goal — create shareable content that looks and feels nothing like a truck ad. I conceived, produced and wrote the post copy for these assets. |
With the Escape's spacious 2nd row seating,
parents can say goodbye to those dreaded Backseat Battles. |
|
|
For truck enthusiasts who like to mod out their F-150s, we presented a new vehicle as the blank canvas for their next mod-sterpiece. |
|
|
|
Santa has a top-secret message for the elves - make some more Explorers, stat! Moms have been very good this year. |
|
|
|
In this riff on TikTok's Questions I Get Asked All The Time, the Ford SUV is the one answering the questions Moms might ask. |
|
|
|
2021 was about staying home, feeling safe, and making your vision board. 2022 is about manifesting your dreams, getting back out there, and seeing the sights. |
|
|
|
How do you get kids to stop staring at those screens? The captain's seats and sunroof might give them quite a show, especially at Xmas time. |
|
|
|
The graphics for the Selectable Drive Mode reminded us of a video game. So we threw in an Easter Egg of a really rough, extraterrestrial terrain you might tackle in a Ford. |
|