GREGG MILLMAN.
  • work.
    • Ford
    • Frito Lay/Ruffles
    • Deadpool
    • Microsoft Azure Space
    • Benzac/SMOSH
    • 5 Gum
    • Poltergeist/Trulia
    • Tweed
    • Toyota & Scion
    • Fantastic Four
    • Turtle Wax
    • Merry Jane
    • Perdue
    • Kingsford
    • Lego Mixels
    • Blue Shield of CA
    • Chuck E. Cheese's
    • LIVE PD
    • The Real Cost/FDA
    • LBS
    • CareCredit
    • Verizon
    • Viola Cannabis
    • History
    • Made Man
    • Comedy Central
    • Mercury Insurance
    • AT&T
    • Equitable
    • Honda Powersports
    • One Crazy Cruise
    • The Kandy Kingdom Saga
    • ABC Family - Mind Games
    • Storytellers
    • WB Digital - A Crack in the Sky
    • Velocirator
  • bio.
  • press.
  • Contact.
  • Resume.
FORD
TRUCKS & SUVs
Paid Social

Agency:  VaynerMedia

For the year-end holiday sales event, Ford wanted to reach a range of consumers — from guys who mod their F-150 trucks...to moms who carpool in Explorers...to millennial couples buying their first SUV together. So we cranked out 15-20 social assets (FB, IG, TT, TW) every week for two months with a single goal — create shareable content that looks and feels nothing like a truck ad. I conceived, produced and wrote the post copy for these assets.

With the Escape's spacious 2nd row seating,
parents can say goodbye to
those dreaded Backseat Battles.





For truck enthusiasts who like to mod out their F-150s, we presented a new vehicle as the blank canvas for their next mod-sterpiece.

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Santa has a top-secret message for the elves - make some more Explorers, stat! Moms have been very good this year.

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In this riff on TikTok's Questions I Get Asked All The Time, the Ford SUV is the one answering the questions Moms might ask.

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2021 was about staying home, feeling safe, and making your vision board. 2022 is about manifesting your dreams, getting back out there, and seeing the sights.
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How do you get kids to stop staring at those screens? The captain's seats and sunroof might give them quite a show, especially at Xmas time.
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The graphics for the Selectable Drive Mode reminded us of a video game. So we threw in an Easter Egg of a really rough, extraterrestrial terrain you might tackle in a Ford.
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  • work.
    • Ford
    • Frito Lay/Ruffles
    • Deadpool
    • Microsoft Azure Space
    • Benzac/SMOSH
    • 5 Gum
    • Poltergeist/Trulia
    • Tweed
    • Toyota & Scion
    • Fantastic Four
    • Turtle Wax
    • Merry Jane
    • Perdue
    • Kingsford
    • Lego Mixels
    • Blue Shield of CA
    • Chuck E. Cheese's
    • LIVE PD
    • The Real Cost/FDA
    • LBS
    • CareCredit
    • Verizon
    • Viola Cannabis
    • History
    • Made Man
    • Comedy Central
    • Mercury Insurance
    • AT&T
    • Equitable
    • Honda Powersports
    • One Crazy Cruise
    • The Kandy Kingdom Saga
    • ABC Family - Mind Games
    • Storytellers
    • WB Digital - A Crack in the Sky
    • Velocirator
  • bio.
  • press.
  • Contact.
  • Resume.