TRUCKS & SUVs
For the year-end holiday sales event, Ford wanted to reach a range of consumers — from guys who mod their F-150 trucks...to moms who carpool in Explorers...to millennial couples buying their first SUV together. So we cranked out 15-20 social assets (FB, IG, TT, TW) every week for two months with a single goal — create shareable content that looks and feels nothing like a truck ad. I conceived, produced and wrote the post copy for these assets.
With the Escape's spacious 2nd row seating,
parents can say goodbye to
those dreaded Backseat Battles.