CARE CREDIT
Scripted Testimonials
Agency:  Rauxa

CareCredit is a health care-focused credit card that people can use to pay for dental, veterinarian, lasik, and other medical costs not covered by their health insurance.  The client wanted a series of customer testimonials.  But instead of doing the cliched format of a single person talking to camera, I pitched the client on mixing things up.  Sometimes your best friend or family member can tell your story better than you can.  So I wrote a series of vignettes with two people recalling what happened when one of them needed to use CareCredit.  One person tells the other person's story, with both joining in to add color.  A duo recalling a shared experience felt like a more human way of conveying the brand messaging.

​​​I created, wrote and produced all the videos.

DENTAL - BFF'S

PET CARE - FATHER & DAUGHTER

LASIK - VET & ROOKIE