POLTERGEIST
HAUNTED HOUSE LISTING ON TRULIA.COM
"Poltergeist" & Trulia Partnership
Agency: Ludomade
Fox wanted to generate viral buzz for the Poltergeist reboot. So I conceived and wrote an actual real estate listing for the haunted house from the new movie. Then we partnered with Trulia, and they let us list it without labeling it as a movie promotion.
The listing starts off normally, but as you read on, the dream home slowly and subtly turns into a total nightmare thanks to Easter eggs and allusions to the original movie and its iconic house:
We even broke ground on Trulia, including cinemagraphs for the first time ever in a listing's photo gallery. The seemingly normal house photos featured creepy, animated details from the movie, like the flashing TV screen and a rattling closet door. You could also click on the map to see where other haunted properties could be found throughout the U.S.
Adweek called it "hauntingly perfect." AdAge made it an "Editor's Pick." Trulia blogged about it. Newsday, Bloody Disgusting & Dread Central covered it.
HAUNTED HOUSE LISTING ON TRULIA.COM
"Poltergeist" & Trulia Partnership
Agency: Ludomade
Fox wanted to generate viral buzz for the Poltergeist reboot. So I conceived and wrote an actual real estate listing for the haunted house from the new movie. Then we partnered with Trulia, and they let us list it without labeling it as a movie promotion.
The listing starts off normally, but as you read on, the dream home slowly and subtly turns into a total nightmare thanks to Easter eggs and allusions to the original movie and its iconic house:
- it was built in 1982
- the closet is so big, it's almost like "stepping into another world"
- the upstairs bedroom is "watched over by towering willow trees which provide an extra layer of privacy"
- the house is built "on a site with a lot of history"
- some "fixer-uppers can be a nightmare," but with this house, "once you step inside, you'll never leave."
- the seller is HIGHLY MOTIVATED
- the # of views is stuck at 666
- it ends with the "See Crimes Near This Home" section listing "demonic possession" and "residual haunting."
We even broke ground on Trulia, including cinemagraphs for the first time ever in a listing's photo gallery. The seemingly normal house photos featured creepy, animated details from the movie, like the flashing TV screen and a rattling closet door. You could also click on the map to see where other haunted properties could be found throughout the U.S.
Adweek called it "hauntingly perfect." AdAge made it an "Editor's Pick." Trulia blogged about it. Newsday, Bloody Disgusting & Dread Central covered it.
