GREGG MILLMAN.
  • work.
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POLTERGEIST
HAUNTED HOUSE LISTING ON TRULIA.COM
"Poltergeist" & Trulia Partnership
Agency:  Ludomade

​Fox wanted to generate viral buzz for the Poltergeist reboot.  So I conceived and wrote an actual real estate listing for the haunted house from the movie.  Then we partnered with Trulia and listed it without labeling it as a movie promotion. 

We even broke ground on Trulia, including cinemagraphs for the first time ever in a house listing's photo gallery.  The seemingly normal house photos featured creepy, animated details from the movie, like the flashing TV screen.  I added a clickable map that showed where haunted properties could be found throughout the U.S.

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We generated a ton of earned media, rave reviews and viral momentum for the film.  Adweek called it "hauntingly perfect."  AdAge made it an "Editor's Pick."  Trulia blogged about it.  Newsday, Bloody Disgusting & Dread Central covered it.

​The listing starts off normally, but as you read on, the dream home slowly turns into a total nightmare thanks to Easter eggs and allusions to the original movie and its iconic house:
  • it was built in 1982 (year of original movie)
  • the closet is so big, it's almost like "stepping into another world"
  • the house is built "on a site with a lot of history" (aka a cemetary)
  • some "fixer-uppers can be a nightmare," but with this house, "once you step inside, you'll never leave."
  • the seller is HIGHLY MOTIVATED
  • the # of viewers of the listing is stuck at 666
  • The "See Crimes Near This Home" section lists stuff like "demonic possession" and "residual haunting."​
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  • work.
    • Ford
    • Frito Lay/Ruffles
    • Deadpool
    • Microsoft Azure Space
    • Benzac/SMOSH
    • 5 Gum
    • Poltergeist/Trulia
    • Tweed
    • Toyota & Scion
    • Fantastic Four
    • Turtle Wax
    • Merry Jane
    • Perdue
    • Kingsford
    • Lego Mixels
    • Chuck E. Cheese's
    • LIVE PD
    • The Real Cost/FDA
    • LBS
    • CareCredit
    • Verizon
    • Viola Cannabis
    • History
    • Made Man
    • Comedy Central
    • Mercury Insurance
    • AT&T
    • Equitable
    • Honda Powersports
    • One Crazy Cruise
    • The Kandy Kingdom Saga
    • ABC Family - Mind Games
    • Storytellers
    • WB Digital - A Crack in the Sky
    • Velocirator
  • bio.
  • press.
  • Contact.
  • Resume.