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POLTERGEIST
HAUNTED HOUSE LISTING ON TRULIA.COM "Poltergeist" & Trulia Partnership Agency: Ludomade Fox wanted to generate viral buzz for the Poltergeist reboot. So I conceived and wrote an actual real estate listing for the haunted house from the movie. Then we partnered with Trulia and listed it without labeling it as a movie promotion. We even broke ground on Trulia, including cinemagraphs for the first time ever in a house listing's photo gallery. The seemingly normal house photos featured creepy, animated details from the movie, like the flashing TV screen. I added a clickable map that showed where haunted properties could be found throughout the U.S. |
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We generated a ton of earned media, rave reviews and viral momentum for the film. Adweek called it "hauntingly perfect." AdAge made it an "Editor's Pick." Trulia blogged about it. Newsday, Bloody Disgusting & Dread Central covered it.
The listing starts off normally, but as you read on, the dream home slowly turns into a total nightmare thanks to Easter eggs and allusions to the original movie and its iconic house:
The listing starts off normally, but as you read on, the dream home slowly turns into a total nightmare thanks to Easter eggs and allusions to the original movie and its iconic house:
- it was built in 1982 (year of original movie)
- the closet is so big, it's almost like "stepping into another world"
- the house is built "on a site with a lot of history" (aka a cemetary)
- some "fixer-uppers can be a nightmare," but with this house, "once you step inside, you'll never leave."
- the seller is HIGHLY MOTIVATED
- the # of viewers of the listing is stuck at 666
- The "See Crimes Near This Home" section lists stuff like "demonic possession" and "residual haunting."
