SCION
"GRID GUIDE"
Branded Series for MadeMan.com
Agency: Defy Media
Role: Creative Lead
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Scion wanted to target Millennials for the Scion iA. So I created a high-energy branded series - "Grid Guide"  - spotlighting the art and music scenes in various cities. Street murals and outdoor art installations provide stunning backdrops to feature the vehicle's sleek styling. We connected with local artists and cultural influencers to be our Grid Guides.

​I conceived, wrote and produced the series.

"Grid Guide" - Sacramento

"Grid Guide" - San Francisco

TOYOTA
"DRIVING INNOVATIONS"
Branded Series for MadeMan.com
Agency: Defy Media
Role: Creative Lead
​
Toyota wanted to focus on the hybrid tech of the Prius. So I conceived a branded series - "Driving Innovation" - highlighting how the Prius changed the game for the auto industry and positively impacted the environment. The Prius takes us on a journey to meet visionary entrepreneurs who are also revolutionizing the world via groundbreaking tech.

I conceived, wrote and produced the series.

"Driving Innovation" - Bionic Exo-suits

"Driving Innovation" - Green Tech

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