RUFFLES
"GUY'S GUIDE"
Video Series for Ruffles Social Channels
Agency: Defy Media
Role: Creative Director
The Challenge: Ruffles wanted a national campaign that appealed to twentysomething guys who like the classics: beer, sports, video games, and bbq.
The Solution: I created the Ruffles' Guy's Guide, an old, leather-bound bible of bro-hood with handy rules for better living. In each episode, 2 dudes debate a commandment from the sacred text, like "Thou shall not bring winter seasonal beer to a summer pool party." The content lived on Rufles.com and Ruffles socials. I created, wrote and produced all episodes.
"GUY'S GUIDE"
Video Series for Ruffles Social Channels
Agency: Defy Media
Role: Creative Director
The Challenge: Ruffles wanted a national campaign that appealed to twentysomething guys who like the classics: beer, sports, video games, and bbq.
The Solution: I created the Ruffles' Guy's Guide, an old, leather-bound bible of bro-hood with handy rules for better living. In each episode, 2 dudes debate a commandment from the sacred text, like "Thou shall not bring winter seasonal beer to a summer pool party." The content lived on Rufles.com and Ruffles socials. I created, wrote and produced all episodes.
SEASONAL BEER
PICKUP BASKETBALL
VIDEO GAMES
BARBECUE ETIQUETTE