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FANTASTIC FOUR
OFFICIAL MOVIE WEBSITE & DIGITAL CONTENT 20th Century Fox Agency: Ludomade The Problem: The Fantastic Four reboot was designed to be a grittier and more grounded take on the classic Marvel story. So leading up to the premiere, Fox wanted to introduce the new take on the characters and generate buzz about the reboot's unique mythology. The Solution: I created various pieces of content for the movie's website and digital campaign, including Character Introductions and a Military Briefing powerpoint presentation that we "leaked" on Slideshare.net without indicating it was a movie promotion. |
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DEPARTMENT OF DEFENSE BRIEFING - "LEAKED" TO SLIDESHARE.NET
Harvey Allen (Tim Blake Nelson) is a Department of Defense scientist overseeing the government's program to harness the power of the Fantastic Four team. So we created a Military Briefing powerpoint presentation that describes the military value of the four "assets." It served as a way to deepen the mythology surrounding the characters before the movie's release. I wrote the script and copy:
CHARACTER INTRODUCTIONS - OFFICIAL MOVIE WEBSITE
Fox wanted to introduce their new take on each classic character. So we had Dr. Storm (Reg E. Cathey) record psych profiles on each member of the team. Dr. Storm captures their personalities by digging into their childhood traumas and discussing their emotional and psychological issues. I wrote all the dialogue for Dr. Storm. Click each character name for the audio:
THE FANTASTIC WORLD - OFFICIAL MOVIE WEBSITE
Fox wanted to highlight four specific aspects of the Fantastic World. I wrote the copy for each web page:
THE QUANTUM GATE -- the device that sends the team into another dimension where their molecular structure changes
REED RICHARD'S GARAGE -- the place where his scientific experiments began
THE CONTAINMENT SUITS -- the suits the four team members wear to help control and harness their new superpowers
THE ALTERNATE DIMENSION -- the realm where the Fantastic Four gain their superpowers
