RUFFLES

The Challenge: 

Ruffles wanted a national social campaign that spoke directly to twenty-something guys who still love the classics: beer, sports, video games, and backyard arguments about absolutely nothing – without sounding try-hard, branded, or out of touch.

The Solution: 

I created The Ruffles Guy's Guide – a tongue-in-cheek, leather-bound "rulebook" for modern bro-hood, treating meaningless debates with the gravitas of ancient law. I conceived the format, wrote the scripts, and produced the episodes end to end.