Contains work that may be highly entertaining. Proceed with caution. ⚠️
PARAMOUNT+
Turned the media strategy into the punchline: when your influencer believes he's the new face of Paramount+, the branding takes care of itself
agency: TEAM WIN STUDIOS
The Brief:
Paramount+ needed to drive awareness for NFL on CBS streaming – specifically the "See You Sunday" campaign – through a collaboration with comedian Trevor Wallace. The ask was straightforward: one branded video.
The Solution:
We built the video around a simple premise: Trevor becomes convinced he's the new face of Paramount+ and the NFL. He shows up uninvited at the studio, holds a fake press conference with a janky backdrop, plasters his face over real billboards, signs autographs on people's foreheads, and slaps homemade stickers everywhere. The more obnoxiously he promotes himself, the more Paramount+ gets promoted along with him. Co-conceived and co-written with Jarod Shannon at Team Win Studios.
