Gregg Millman has spent 20+ years in rooms. So. Many. Rooms. Writers' rooms. Newsrooms. Agency war rooms. The kind of rooms where you need The Big Idea, where someone has to make the tough call.
 

He started in breaking news at CNBC and MSNBC, moved to Hollywood to develop film and TV – including the original Nickelodeon movie  One Crazy Cruise  – then landed in advertising, where it turns out all those instincts for what makes people stop, watch, and give a damn translate pretty well. He's led creative for Ford, Walmart+, HubSpot, Ford Pro, and Suzy, and worked on entertainment campaigns for franchises like Deadpool and the Fantastic Four.

The through-line is the question he's been asking since day one: why would anyone care?
 

He also wrote The Kandy Kingdom Saga, a middle-grade fantasy trilogy for ages 8-12. His target audience is brutal, easily bored, and completely unimpressed by résumés. He considers this pretty good practice for advertising.