Contains work that may be highly entertaining. Proceed with caution. ⚠️
Walmart+
AGENCY: DEUTSCH LA
Launched Walmart's flagship home delivery service with a modular social system built for multiple audiences
The Brief:
Walmart+ was launching into a category dominated by Amazon Prime and wanted to appeal to a range of radically different audiences – party planners, pet owners, backyard grillers, busy families – without sounding generic, promotional, or one-size-fits-all.
The Solution:
We built a modular paid-social content system that translated Walmart+'s value proposition into audience-specific narratives – meeting people (and pets) in their own cultural language. I conceived the various series, wrote scripts and post copy, and oversaw production across all assets.
poppin' parties
TALKING PETS
Pet owners think about their pets constantly. Pets think about treats constantly. This series leaned into that truth, using voiceover-driven humor from the perspective of dogs and cats to dramatize the convenience of fast delivery.