COPYWRITING:

THE WALKING DEAD
SEASON 5 TRAILER
Agency: Stun
Walkers. Biters. Creepers. Zombies. Whatever you call 'em, they're back for your brains. Yum.
SEASON 5 TRAILER
Agency: Stun
Walkers. Biters. Creepers. Zombies. Whatever you call 'em, they're back for your brains. Yum.
SCRIPT #1 – “BURY”
Open with images that establish the world – blood splattered fields, abandoned cities, empty cars lined up on roads, etc.
GRX: BURY YOUR FEELINGS
CLOSE ON someone’s cheek as a SINGLE TEAR falls, and a hand WIPES it away.
GRX: BURY THE DEAD
CLOSE ON a shovel as it heaves DIRT over a dead body in a makeshift grave.
GRX: BUT NEVER…
Then rapid-fire imagistic shots of whatever scary shit we can get away with showing – glimpses of biters, blood splatter, etc.
GRX: BURY…
Rapid-fire shots continue…
GRX: THE HATCHET
Then close on Rick holding an AXE, eyes burning with anger, as he swings it at a zombie.
GRX: THE WALKING DEAD
GRX: SEASON PREMIERE
__________________________________________________________________________________________________
SCRIPT #2 – “EVOLVE OR DIE”
Close on Glen:
GRX: COWARD
CHANGE GRX TO: HERO
Close on Carl:
GRX: BOY
CHANGE GRX TO: MAN
Close on Carol:
GRX: MOTHER
CHANGE GRX TO: MURDERER
Close on Michonne:
GRX: GIRLFRIEND
CHANGE GRX TO: GLADIATOR
Close on Daryl:
GRX: SINNER
CHANGE GRX TO: SAINT
Close on Rick:
GRX: COP
CHANGE GRX TO: CRIMINAL
Group shot of our cast:
GRX: EVOLVE OR DIE
GRX: THE WALKING DEAD
GRX: SEASON PREMIERE
__________________________________________________________________________________________________
SCRIPT #3 – “WEAPONS OF MASS DESTRUCTION”
Stylized, close shot of Rick’s REVOLVER, then a finger pulls the trigger and it fires in slo-mo…
Stylized, close shot of Tyreese’s HAMMER, then a hand slams it down in slo-mo,,,
Stylized shot of Merle’s HAND-BLADE, then it slashes away in slo-mo…
Stylized shot of Michonne’s KATANA/SWORD, then she swings it in slow-mo…
Stylized shot of Daryl’s CROSSBOW, then he fires an arrow in slo-mo…
SMASH to:
GRX: WEAPONS OF MASS DESTRUCTION
GRX: THE WALKING DEAD
GRX: SEASON PREMIERE
__________________________________________________________________________________________________
SCRIPT #4 – “THE END”
Stylized images of our favorite characters – Rick, Michonne, Glen, Daryl – doing violent, nasty things – firing guns, slashing knives, swinging axes.
Close on each of their faces contorted in agony and anger.
They are committing awful, ungodly acts, and not thinking twice about it.
We don’t even need to see the biters they’re fighting.
It’s about the fury and cruelty in their eyes.
And then at the end, SLAM to:
GRX: THE END JUSTIFIES THE MEAN
GRX: THE WALKING DEAD
GRX: SEASON PREMIERE
Open with images that establish the world – blood splattered fields, abandoned cities, empty cars lined up on roads, etc.
GRX: BURY YOUR FEELINGS
CLOSE ON someone’s cheek as a SINGLE TEAR falls, and a hand WIPES it away.
GRX: BURY THE DEAD
CLOSE ON a shovel as it heaves DIRT over a dead body in a makeshift grave.
GRX: BUT NEVER…
Then rapid-fire imagistic shots of whatever scary shit we can get away with showing – glimpses of biters, blood splatter, etc.
GRX: BURY…
Rapid-fire shots continue…
GRX: THE HATCHET
Then close on Rick holding an AXE, eyes burning with anger, as he swings it at a zombie.
GRX: THE WALKING DEAD
GRX: SEASON PREMIERE
__________________________________________________________________________________________________
SCRIPT #2 – “EVOLVE OR DIE”
Close on Glen:
GRX: COWARD
CHANGE GRX TO: HERO
Close on Carl:
GRX: BOY
CHANGE GRX TO: MAN
Close on Carol:
GRX: MOTHER
CHANGE GRX TO: MURDERER
Close on Michonne:
GRX: GIRLFRIEND
CHANGE GRX TO: GLADIATOR
Close on Daryl:
GRX: SINNER
CHANGE GRX TO: SAINT
Close on Rick:
GRX: COP
CHANGE GRX TO: CRIMINAL
Group shot of our cast:
GRX: EVOLVE OR DIE
GRX: THE WALKING DEAD
GRX: SEASON PREMIERE
__________________________________________________________________________________________________
SCRIPT #3 – “WEAPONS OF MASS DESTRUCTION”
Stylized, close shot of Rick’s REVOLVER, then a finger pulls the trigger and it fires in slo-mo…
Stylized, close shot of Tyreese’s HAMMER, then a hand slams it down in slo-mo,,,
Stylized shot of Merle’s HAND-BLADE, then it slashes away in slo-mo…
Stylized shot of Michonne’s KATANA/SWORD, then she swings it in slow-mo…
Stylized shot of Daryl’s CROSSBOW, then he fires an arrow in slo-mo…
SMASH to:
GRX: WEAPONS OF MASS DESTRUCTION
GRX: THE WALKING DEAD
GRX: SEASON PREMIERE
__________________________________________________________________________________________________
SCRIPT #4 – “THE END”
Stylized images of our favorite characters – Rick, Michonne, Glen, Daryl – doing violent, nasty things – firing guns, slashing knives, swinging axes.
Close on each of their faces contorted in agony and anger.
They are committing awful, ungodly acts, and not thinking twice about it.
We don’t even need to see the biters they’re fighting.
It’s about the fury and cruelty in their eyes.
And then at the end, SLAM to:
GRX: THE END JUSTIFIES THE MEAN
GRX: THE WALKING DEAD
GRX: SEASON PREMIERE