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SUZY
Consumer Insights & Technology Role: In-house Creative Director The Challenge: Transform a company operating in startup mode, with products and marketing rooted in a pre-AI era, into a mature, sophisticated brand credible for enterprise buyers and built for the age of AI. The Solution: I led brand strategy and creative direction for the rebrand, serving as the internal creative owner. Given the product-led and credibility-driven nature of the business, the work prioritized clarity, trust, and scalability – ensuring the brand felt authoritative, modern, and aligned with AI-driven decision-making. This approach resulted in a more sophisticated visual system, bolder use of color, and a more confident brand voice. For the rebrand, I supervised and partnered closely with external agencies – including Territorial (branding/design), Polyform (website), and SocialQ (animation) – while leading an in-house team of marketers, designers, and creators. This rebrand and marketing transformation was recognized with a Silver Graphis Award (2026). |
Revamped Website
Old Website
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After the initial rebrand phase, I continued to evolve the brand internally, expanding the voice and style across the website and social channels and developing distinct sub-brands for Suzy’s major product lines that all laddered up to the parent brand.
To maximize efficiency, I integrated AI tools into creative workflows (Veed, Kling AI, Veo 3, Nano Banana, Midjourney, ChatGPT, Gemini, etc.) and led cross-channel marketing efforts spanning social, video, podcasts, sales decks, live events, email, and product marketing.
To maximize efficiency, I integrated AI tools into creative workflows (Veed, Kling AI, Veo 3, Nano Banana, Midjourney, ChatGPT, Gemini, etc.) and led cross-channel marketing efforts spanning social, video, podcasts, sales decks, live events, email, and product marketing.
Sub-brand Development & Product Storytelling
For each product, I developed a distinct voice and narrative to serve different use cases while remaining part of a unified, scalable brand system.
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STORIES
Role: Conceived, wrote, and produced all campaign elements featuring the brand platform “Data doesn’t drive action. Stories do.” What made it distinct: Positioned as Suzy’s narrative engine – transforming raw data into emotionally legible stories in decks and infographics. The tone leaned human and cinematic, making research feel compelling and empowering rather than technical or plodding. |
Launch Video
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Social Video
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SIGNALS
Role: Conceived the “Spot what’s next. Get there first.” campaign; oversaw product branding (via Territorial); wrote/produced all campaign assets. What made it distinct: Built as Suzy’s most forward-looking product, Signals emphasized momentum and prediction – using future-forward graphics, motion, and copy to communicate trend intelligence at a glance. |
Launch Video
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Carousel Explainer
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SPEAKS
Role: Conceived the "Small talk leads to big impact" campaign; oversaw product branding (via SocialQ); wrote/produced all campaign assets. What made it distinct: Positioned as the most conversational and human product in the suite. Speaks leaned into warmth and accessibility – framing AI-moderated surveys as a natural dialogue with consumers, not a technical tool. |
Launch Video
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Carousel Explainer
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Speed of Culture Live
Based on the company's The Speed of Culture Podcast, this live activation took place on September 18, 2024 at Marquee New York. The daylong event featured panels with superstar C-suiters and branding biggies (Chief Brand Officer of e.l.f., CMO of DoorDash, Chief Design Officer of Pepsi, etc.).
I oversaw all creative for the event, supervising designers and handling all writing and creative production including signage, digital displays, videos, emails, social, etc.
I oversaw all creative for the event, supervising designers and handling all writing and creative production including signage, digital displays, videos, emails, social, etc.
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Hype Video - opened the event
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Social - photo montage
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Social - recap video
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Marketing Campaigns
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I launched marketing campaigns for a range of tech products. I created the concepts, wrote the taglines, and produced the assets.
SUZY SPEAKS: for these surveys where an AI moderator chats with respondents in engaging conversations, I created a "Small talk leads to big insights" campaign. BIOTIC: this tech keeps bots and AI-powered fraud out of your data, so I created a Ghostbusters-inspired "Stop the bots" campaign. AI BOOST: our AI helps you quickly sift through reams of data to find that hidden nugget of gold, so I created a "Needle. Haystack. Found." campaign. |
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Company Rebranding
The rebranding covered the complete range of touchpoints: website, brand guide, social media, etc. The company sales deck got a refresh with bolder, edgier copy and a more sophisticated design. The company's podcast, The Speed of Culture, also got a refresh of all branding and materials.
SALES DECK REVAMP
PODCAST REVAMP