BLUE SHIELD OF CALIFORNIA
Explainer Videos
Agency:  Rauxa

Blue Shield of California wanted to reach out to Millennials who might be overwhelmed by the thought of signing up for health care or confused as they navigate the system for the first time.  So I created a series of characters with specific health issues and financial questions.  As they tell their stories, they help the viewers learn the advantages of going with Blue Shield.

​​I created, wrote and produced all the videos.  Here are two of them:

HEALTHCARE COSTS

EXPLANATION OF BENEFITS