BLUE SHIELD OF CALIFORNIA
Explainer Videos
Agency:  Rauxa

Blue Shield of California wanted to reach out to Millennials who might be overwhelmed or confused by the health care system.  Initially, the client wanted to film conversations between two people discussing the ins and outs of health insurance.  But when the budget was slashed, I came up with a creative solution: we shot a series of vignettes of single characters.  As they tell their stories in VO narration, they help the viewers learn about health care in general and the advantages of going with Blue Shield.

​​I created, wrote and produced all the videos.  Here are two of them:

HEALTH CARE COSTS

EXPLANATION OF BENEFITS